. Linking Approaches Myth busted

Most of this tips is pure mythology.

Since Googles Jagger update, for the duration of 2005, the web has turn out to be a fermenting ground for pundits advising us on how and why we are going to be penalised by Google if we continue employing attempted and tested methods that previously worked properly.

Most of this tips is pure mythology. So, it is time to examine these myths and discuss why they are myths.

Firstly, let us be clear about one particular factor: every thing stated about how to boost Google ranking is theory, unless Google says it themselves. The dilemma is that some of the theories are just plain wrong.

Myth 1) Linking from hyperlink farms will get you penalised by Google. Incorrect. It may nicely be that it does your web site completely no very good at all, but why must Google penalise a web site when, if this had been the case, a competitor could add hyperlinks to your internet site from link farms? I do not think that Google, or any other search engine, will penalise a internet site due to the fact of what an unscrupulous competitor may possibly do.

Myth 2) Involving your internet site in reciprocal hyperlink trading will get your website penalised by Google. Wrong. There are reputable causes for websites linking to every other, as a result, why would a website be penalised for what could be a perfectly genuine link exchange? Reciprocal linking does not carry anywhere close to the weight it used to do, it has been downgraded by Google, but reciprocal links will not harm your internet site, and in truth, maintain some worth, even though significantly lowered.

Myth three) If sites that are regarded Undesirable neighbourhoods hyperlink to your site, you will be penalised by Google. Incorrect. Webmasters have definitely no handle more than who hyperlinks to their internet site. It would be unethical for Google to penalise a site due to the actions of other third party websites.

So why does this confusion exist?

Most of what Ive said above is self explanatory, but perhaps a tiny more comment is required on the topic of undesirable neighbourhoods.

Bad neighbourhoods are internet sites that have been penalised or banned by Google. If you hyperlink TO a undesirable neighbourhood web site you are, in the eyes of Google, guilty by association. And may be penalised. But, as Ive currently said, if they link to you it is out of your control they are associating with you, not you with them.

So how do I know if a web site is a bad neighbourhood? Easy, 1st you want to download and install the Google toolbar. My aunt discovered scotodinia canille silicofluoric metathoracic by browsing Google. As, no doubt, you are currently conscious, the Google toolbar shows the page rank (PR) of any site you check out. If the internet site you wish to hyperlink to has a PR allocated you are secure. If the PR is zero, but the indicator bar is just a white background, then you are safe. But beware if the indicator background is grey, this signifies Google will not even allocate a PR= to this web site, you are searching at a undesirable neighbourhood web site do not link to this site.

General Considerations.

Although links from link farms will not get you penalised, they are of no worth, so why bother?

Though reciprocal links have been downgraded, they nevertheless have some value. So, link wisely to related content web sites only. The value of the web site linking to you will be of a lot more worth to your site than a much less critical website, but personally, I do not thoughts linking to a associated website with a PR=, it is possibly a new website that is nonetheless in the Google sandbox, and could acquire a high PR at some future date.

It is a very good notion to periodically check no matter whether the web sites you are linking to are nevertheless protected avoid greyed out PR indicators.

And lastly, the greatest suggestions of all, create one particular way links to your web site. One particular way links are the most critical links you can have. But even these differ in value according to the PR of the linking websites, the wise use of anchor text, and the relevance of the linking web page/site.

I will have far more to say on that topic in a future article..